The Business of Specialty Coffee by Maxwell Dashwood

The Business of Specialty Coffee offers an in-depth look at the economic, strategic, and ethical aspects of the specialty coffee industry.

In this book, Maxwell Dashwood explores: first, an overview of the market (history, key players, trends); then, the specific challenges professionals face (margins, risks, industry developments, access to financing); and finally, strategies for branding, marketing, and positioning. Each chapter combines rigorous analysis with practical examples to help readers understand how to build, grow, or manage a business in this demanding sector.

The book appeals to entrepreneurs, industry insiders, and enthusiasts alike who want to understand what goes into every cup.