The Business of Specialty Coffee By Maxwell Dashwood

The Business of Specialty Coffee offers an in-depth exploration of the economic, strategic, and ethical mechanisms of the specialty coffee industry.

Maxwell Dashwood explores: first, an overview of the market (history, key players, trends), then the concrete challenges faced by professionals (margins, risks, evolution, access to funding), as well as brand, marketing, and positioning strategies. Each chapter combines rigorous analysis with practical examples to help understand how to build, grow, or manage a business in this demanding sector.

The book appeals equally to entrepreneurs, established players, and enthusiasts who want to understand what goes on behind every cup.